Sriracha: Many Factors Ignite The Obsession

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Today the younger generation is being exposed to spicier foods at an even earlier age and loving it. Their desire for gastronomic fun is fueling America’s increased popularity for “hotter” foods.

Hot Spicy Red Sriracha SauceIn addition to the growth of the Asian and Hispanic communities, the accessibility of ethnic cuisine in all restaurant segments allows consumers to experience and experiment with spicy flavors. International travel, the exposure to celebrity chef cooking shows, and the sharing of culinary creations through social media, such as Twitter, Facebook, Pinterest and Instagram are also important contributing factors.

Some consumers simply prefer spicy flavors as a healthy menu alternative to salt. Regardless of the reason, industry experts cannot deny that America’s torrid affair with spicy foods can only grow stronger.

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